Pay Per Click Management Services

Our experienced and personalized pay per click management services save you time and money.

All services include:

Web Site Analysis

Search Term Analysis and Selection

Ad Copy Writing

Bid and Rank Evaluation

Account Set-up

Account Management

Content Management

Conversion Tracking (where possible)

In the Web Site Analysis step you account manager studies your site for potential search terms and landing pages. 

Search Term Analysis and Selection includes both human evaluation and the use of software tools to derive the largest number of terms and permutations to give your site the largest possible exposure.  These terms are then broken down into categories for bidding.  For instance general terms will be normally bid at a lower rate (giving a lower rank) than the more specific or niche' terms.  Other aspects we look for are the potential ROI from a specified term, the competitiveness of bidding and the search volume.

Ad Copy Writing is as important to getting the correct click through public as the choice and positioning of search terms.  Each PPC search engine has their on rules with regard to word usage and length of ad.  We work with you on this step to ensure ads are created which best represent your company and the product or service you deliver.

With Bid and Rank Evaluation we decide on the proper bids and ranking based on the quality of the search term, bid price, number of monthly searches and your overall budget.  As with other aspects of PPC management this is done on a continuous basis with changes adjudicated by return on investment and changes in the competition's bidding structure.

In the Account Set-up step we take the steps necessary to set up your accounts in all the agreed upon PPC search engines.  Your search terms are submitted with the proper title and description, bids and positioning.

Account Management is a continuing process of monitoring bids and ranks, click-through, total monthly spend on each search engine and (when possible for that particular site) conversion tracking.

Each of the major pay per clicks has agreements with partners and affiliate sites that will place their advertisers ads on Content pages of their sites often next to articles that apply to that particular product or service.  In managing an account is important to watch the number of clicks and potential return on investment from the content advertising.  This area is one of the most vulnerable to click fraud.

Conversion Tracking can be used on any site that has an order form or anything other kind of sign up form such as a request for more information or newsletter request.  A simple code is placed on the confirmation page allowing the search engine to keep track of which search terms are contributing the conversions.  This helps with the par per click management but obviously does not track people who have called without filling out a form.