Frequently Asked Questions
How does pay per click advertising work?
Why advertise with pay per click?
Why should I hire
Ultimate Site Promotion to set up and manage my pay per
click accounts?
How long will it take for my site to appear in the search
engines?
On which search engines will my ads appear?
What is content advertising and how does it relate to pay
per click?
What are the best pay per click search engines to use?
Which is better Google Adwords or Yahoo Pay Per Click?
How can I control how much I spend each month on my pay
per click accounts?
What does pay per click management consist of?
Which is better to do, optimize my site or use pay per
click?
How does pay per click advertising work?
This type of advertising works on a bidding basis.
An advertiser selects search terms they feel will be likely
to be typed in by a prospective customer looking for their
site. Bids are then placed on these terms.
Normally the higher the bid, the higher the position in the
search engine. (Please see terms of service page for more
information regarding Google's ranking procedures) Each time
a visitor clicks on the advertiser's ad in the search engine
their account is charged the bid amount for that click.
Why advertise with pay per click?
According to surveys over 85% of Internet users turn to
the search engines when looking for a product or service.
With pay per click search engine advertising you site will
appear in the major search engines in a matter or days or
even hours. Search engine optimization costs thousands
of dollars per month and has no guarantee of ranking or
placement. On the other hand pay per click is the only
guaranteed way to get your site in front of the hundreds,
thousands or even tens of thousands of computer users
looking for your product or service. And depending on
your business and the competitiveness of your terms this can
be a relatively inexpensive form of advertising.
Why should I hire Ultimate Site Promotion to set up and
manage my pay per click accounts?
Your time is worth money. You are a professional
and an expert in what you do. We are professional and
expert in pay per per click services and management.
We know how to select search terms, analyze your
competition, write ad copy, bid correctly, evaluate the
various pay per click search engines and monitor accounts.
With all our knowledge and experience we save you money,
save you time and increase your return on investment.
Easy to reach by phone and email we are interested in any
suggestions or concerns you may have about pay per click
campaigns.
How long will it take for my site to appear in the search
engines?
With Google Adwords your site can appear in Google itself
within a matter of a few hours. Then it takes a few
days for the ad to be approved and get placed in Google
partner sites. With Yahoo your advertisement will be
listed in about three days. The second tier search
engines each have their own timetable and credit card
approval processes.
On which search engines will my site appear?
At this time Yahoo major partners include: MSN,
AltaVista, Excite, AllTheWeb and MetaCrawler.
Google partners include: AOL, Earthlink, AskJeeves,
Excite and Compuserve.
What is content advertising and how does it relate to pay
per click?
As a separate part of their pay per click programs both
Yahoo and Google have content advertising. With
Google's content advertising your advertisement appears both
in online newspapers and magazines and on individual
websites. In Yahoo's content advertising right now
your ad just goes into online newspapers and magazines.
Other programs exist which are simply content specific
programs. Content advertising works well for some
websites and for others it is simply a waste of money.
This needs to be evaluated on an individual basis.
What are the best pay per click search engines to use?
The two first tier pay per clicks are Yahoo and Google.
The second tier engines are EPilot, Miva (which used to be
FindWhat) and the European engine ESpotting. The
advantage of the second tiers are the relative
inexpensiveness of their clicks.
Which is better Google Adwords or Yahoo Pay Per Click?
It is best to test campaigns in both Google and Yahoo.
Sometimes the cost of clicks is cheaper in one than the
other. Sometimes the return on investment is better in
one. And more often than not it is best to use both,
testing bids, positions, terms and conversions in both.
How can I control how much I spend each month on my pay
per click accounts?
When you hire Ultimate Site Promotion we watch over your
budget with care. This can be set within each campaign
in Google and each account in Yahoo. Another aspect of
budgeting that we watch is how much is spent in content
advertising. Since content ads are more prone to click
fraud this needs to be watched with care.
What does pay per click management consist of?
The first step is site analysis; your website and those
of your major pay per click competitors. Then we use a
couple of different tools to find the best search terms to
use for your site. This selection is based on the
pertinence as well as competitiveness. Normally after
researching terms we send the selected terms to the client
for approval, additions or deletions. Nobody knows
your business as well as you do. We write the titles
and the ads based on the requirements of each search engine.
Campaigns are then set up and submitted. The campaigns
are then monitored on a daily basis. You can call or
email us any time to see how your campaigns are doing.
You will receive monthly reports showing your clicks for
each term, cost per click and total cost. If you have
set up conversion tracking these results will also be
covered in this report.
Which is better to do, optimize my site or use pay per
click?
Optimization is a long term commitment and the results
cannot be guaranteed. If you can get your site
positioned high enough for enough pages you can receive
clicks to your site which are virtually free. With pay
per click you do pay for each click to your site.
However, the results are immediate, guaranteed and
measurable. The best possible program is to do pay per
click campaigns in both Google and Yahoo with a budget that
fits within your monthly advertising resources. To
that add content building to increase your overall search
engine position and enhance your visitor experience.
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