Content Advertising

With content advertising your listing is placed in online journals and magazines (and sometimes individual websites and blogs) to increase the exposure of your website and click throughs.

Both Google and Yahoo have their forms of content advertising.  Although the exposure from these can be significant the return on investment needs to be watched.  So far Yahoo does not have a program where ads are placed on individual websites and blogs, just mainstream websites.  Google’s content match however does.  This opens to door for the potential of click fraud.

For many of our clients content advertising has worked out well.  However for others eliminating this has increased their return on investment by a large amount.  So we have found that this is a part of the whole pay per click advertising picture that needs to be watched carefully.

Recently other services have sprung up which focus only on content advertising.  These services are new and claim to have stricter control over which sites they will allow as publishers.  They also have a wide selection of online magazines and news websites that show their ads.

We are piloting this with a few clients at this time and will keep your posted on this link on the progress of this test.